A pioneer in the antiperspirant category, Sure has been at the heart of sweat protection and game-changing innovations for over a century. As the world’s number 1 deodorant brand, Sure products have your back, no matter what makes you sweat.
Sure started in the 1908 under the name Rexona, which made a hit as soon as it hit shelves. Throughout the years, the brand continued to expand rapidly across the globe, while it supported world-renowned athletes such as tennis champion Steffi Graf, among others.
Sure is on a mission to get the world moving – one step, skip, jump or jive at a time. It doesn’t matter where you start. Just that you do. We want to give everyone the confidence to move and keep moving. Whatever you think your limits are, we’d love to help you smash them.
Sure’s Motionsense technology offers maximum protection proven to help with excessive sweating, long-lasting fragrance and protection from clothes’ stains and sweat patches. This body-responsive technology reacts to your every move, with unique microcapsules containing specifically designed fragrances. When you move, the friction breaks the capsules delivering a burst of freshness right when you need it most to keep you fresh. Whether you dance, pedal, climb or hula hoop, we’ve got you covered. Within our range of anti-perspirants, you’ll find the one that gives you the confidence to keep moving, no matter what your day brings.
In 2022, Sure launched the Nonstop Protection range which has been developed as the first to give you 72 hour non-stop protection against sweat and odour. The unbeatable anti-sweat Microtechnology provides more powerful protection, so you’re always ready for whatever your day throws at you. With 72 hour Nonstop protection you’ll reach that goal and make it look easy. Sure, it won’t let you down.